GRDC Member News and Kudos

Bausch & Lomb's African-American Employee Network Lauds Americas Marketing Team
Bausch & Lomb's African-American Employee Network presented its Rising Star Award to the North American Marketing team, which developed the SofLens® Multi-Focal television commercial that featured African-American models. Bob Moore, vice president - Marketing Americas, and members of his team, Ari Rodriguez, director Marketing communications; Lou Applebaum, senior product manager, lenses; and Ron Kline, senior Marketing communications manager, were the honorees.

The SofLens Multi-Focal commercial, airing in the U.S. through early 2004, focuses on an African-American couple on a road trip. The husband, who rejects reading glasses, has difficulty reading a map. With SofLens Multi-Focal lenses, he is able to read the map clearly and enjoy the panoramic vistas of their scenic destination.

"We applaud the work of the four honorees whose efforts have helped raise consumer awareness of our Multi-Focal contact lens and elevated a positive portrayal of African-Americans on national television," said Clay Osborne, vice president, Human Resources, Global Diversity and Organizational Effectiveness and liaison to all our employee networks.

Using a variety of educational resources and forums, the AAEN supports and promotes diversity efforts within Bausch & Lomb.