|
Kodak.com Launches New "Pride @ Kodak" Web site
 Effective June 23, 2005 , Kodak launched www.kodak.com/go/pride. This new sitelet illustrates Kodak's commitment to diversity and inclusion in the workplace and with customers, suppliers and partners. The sitelet also supports Kodak's Multicultural Marketing efforts to grow new business and drive brand appreciation, preference and awareness with lesbian, gay, bisexual, and transgender (LGBT) consumers.
Developed by kodak.com and the Lambda Network at Kodak, the new sitelet
reflects Kodak's attention to the growing LGBT market segment. Internal and
external business research has indicated that LGBT consumers are very loyal
to companies that establish outreach and relationships with the LGBT community. LGBT consumers are often early adopters of high-performance consumer products, such as Kodak EasyShare digital cameras and EasyShare printer docks.
The new sitelet will be updated regularly to reflect new products and events of interest to a broad audience, including LGBT consumers.
For More Information:
David Kassnoff
Eastman Kodak Company
(585) 722-2137
Email: david.kassnoff@kodak.com
|
