Cultural Diversity, Diversity Conferences
 

GRDC News - January 2005
 

Aetna Wins Award for Targeting Racial and Ethnic Disparities in Health Care
On November 1, 2004 the New York Health Plan Association (HPA) announced the winners of the 2004 Health Plan Achievement Awards.

Aetna received first place in the community leadership category for its Racial & Ethnic Disparities initiative, which uses data collection to foster better understanding of disparities among racial and ethnic groups to target education, outreach and quality improvement efforts, and to support community-based initiatives. The awards, developed in 2003, give recognition to the outstanding initiatives of HPA member health plans to improve the health and well being of their members and communities.

Aetna promotes this initiative internally, with its own employees, as well as externally through targeted programs for members where there is evidence of disparities among a specific population. Additionally, there is support through partnerships and funding through the Aetna Foundation in support of local community initiatives.

In 2001 Aetna began to collect race and ethnicity data as one piece of an expansive program of research, education, data collection and supporting initiatives designed to achieve a better understanding of disparities among racial and ethnic groups. This understanding is the foundation for Aetna's commitment to play a leading role in the elimination of racial and ethnic disparities. One example of use of data to benefit its members is Aetna's Breast Health Initiative. This program identifies African American and Hispanic/Latina women 40 and older who have not obtained a screening mammogram, and once identified, there is follow up with targeted telephonic reach out by bilingual nurse case managers.

Aetna also focuses on communities through the Aetna Foundation Regional Community Grants Program. In 2003 alone, The Aetna Foundation invested $2.5 million dollars, 86% for programs addressing the reduction of health care disparities. Through this program Aetna has partnered with The Children's Defense Fund, which in 2003 launched a ground-breaking project aimed at narrowing disparities in minority children. Aetna is also a founding sponsor with the National Conference on Community Justice, of the National Conversation on Race, Ethnicity and Culture. Through its Foundation, Aetna has forged local partnerships with grant dollars provided throughout the nation. In Rochester, a few examples include a Child Advocacy Center for abused children, the Finger Lakes Health System's Agency Latino and African American Task Forces' work, the Monroe County Health Department obesity reduction initiatives, and Gilda's Club of Rochester for cancer support services for a new program for women of color.

"All the plans are to be commended for their outstanding efforts," said Paul F. Macielak president and CEO of the New York Health Plan Association "The true winners, however, are the health plan members and communities across New York that reap the benefits of these programs."

Aetna is guided by its Task Force on Racial and Ethnic Disparities, which is chaired by Chairman of the Board, Dr. Jack Rowe and includes Aetna senior leadership. An External Advisory Committee has also been developed and includes such notable leaders from, for example, the University of Rochester, Harvard Medical School and the Robert Wood Johnson Foundation.

 



 
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