Bausch & Lomb Named a Champion of Diversity by The National Organization For Diversity In Sales & Marketing

B&L is on the Global Corporate Leaders list, signifying firms that are forward- thinking and have made diversity a business imperative.

Click Here to see the list in this special advertising section of Fortune Magazine

The National Organization for Diversity in Sales and Marketing is focused on helping companies leverage diversity to positively impact their bottom line.

The public companies on this year’s lists were selected in consultation with diversity leaders with expertise in gender, ethnicity,
sexual orientation, physical ability, and religion. Some of the information requested on advertising expenditures could not be disclosed, so it was
obtained from outside research firms such as TNS Media Intelligence,
Nielsen Monitor-Plus, and Media Economics Group. Afterward, an independent statistician evaluated all submissions to determine which
organizations made the greatest strides in multicultural sales and marketing over the last 12 months.

The companies on the lists are presented in alphabetical order, and are
not ranked. Companies on the Global Corporate Leaders list are forward-
thinking firms that have made diversity a business imperative.

Companies on the Industry Sector Leaders list are those organizations that excel in diversity strategy and initiatives within their niche. In an effort to recognize companies that are gaining a competitive advantage by
investing in multicultural consumer research and marketing, we have developed a new list of multicultural marketing leaders. These firms are recognized for their accomplishments in delivering relevant advertising to women, ethnic minorities, and the GLBT community.